Cancer Charity Achieves 387% Traffic Growth

The cancer support and charity sector is fiercely competitive, with many organizations vying for the same high-value keywords. Our client, a well-established cancer charity, was struggling to reach people searching for help with cancer, cancer symptoms, and support services. Despite having a wealth of educational resources, their website’s organic traffic was stagnant, and their most important pages were buried deep in search results.

The charity recognized that low search visibility meant fewer people in need were finding their resources, and potential donors were missing opportunities to support their mission. They needed a partner with deep non-profit SEO expertise to help them break through the noise and reach those who needed them most.

Before selecting specific tactics, we took the time to work closely with the charity to fully understand their mission, goals, and available resources. This collaborative approach ensured our strategy was not only tailored to the non-profit sector, but also addressed the unique needs and challenges faced by a cancer charity

Our approach was built on three pillars:

• Authority: Secure high-quality, relevant backlinks from trusted sources.
• Relevance: Target keywords that matter most to people seeking cancer support.
• Sustainability: Build a foundation for long-term organic growth.

With a monthly budget of $3,000, we developed a link building strategy designed to achieve both immediate visibility and sustainable, long-term results

Curated Links: These contextual backlinks passed significant trust and relevance signals to the charity’s website, helping it rise in search engine rankings for competitive keywords.

• Curated Links Package 4 ($2,200)
  • 10x RD20-100 links
  • 9x RD100-250 links
  • 7x RD250-500 links
  • 4x RD500+ links

Guest Posts: These blogs not only provided quality backlinks but also positioned the charity as a thought leader, increasing both visibility and credibility.

• 2x DA40+ Guest Posts ($360)
• 2x DA50+ Guest Posts ($520)

These products were chosen to deliver a blend of authority, reach, and diversity in the charity’s backlink profile. Curated links offered powerful, contextually relevant signals that strengthened the site’s trust and rankings, while guest posts amplified the charity’s voice within the community and attracted referral traffic from highly engaged audiences. By combining both, we ensured the campaign supported immediate ranking improvements and long-term, sustainable growth—making the most of every dollar in the charity’s monthly budget.

We began with a deep audit of the charity’s website, mapping their most impactful content to the keywords people actually use when searching for cancer support. This included “help with cancer,” “cancer charity,” and “cancer symptoms.” We identified content gaps and opportunities to create new, authoritative resources that would answer urgent questions and attract organic links.

We then worked closely with the charity’s account manager to ensure every link placement was contextually relevant and reinforced the organization’s mission. Anchor texts were carefully diversified, with a strong emphasis on branded and support-focused phrases, avoiding over-optimization and ensuring a natural link profile.

To maximize the impact of new backlinks, we recommended the client spend time refining their internal linking structure. In particular, we recommended that all their informative blog posts linked back to their donation and cause pages, in order to guide visitors from high-traffic landing pages to donation forms, volunteer sign-ups, and educational resources, increasing engagement and conversion rates.

To ensure we stayed on track, at the end of each month, their account manager reviewed keyword rankings, traffic, and engagement metrics. We adjusted our link targets and content focus based on real-time data, ensuring the campaign remained agile and effective in a rapidly changing search landscape.

After six months of focused link building, the cancer charity saw transformative results:

Organic traffic jumped from around 4,100 to almost 20,000 monthly visitors (a 387% increase), connecting thousands more people with vital cancer support resources.

This increase in traffic was larger due to page-one keyword rankings increasing by 210%, with the charity now ranking for highly competitive terms like “cancer charity” and “help with cancer.

As a direct result of these improvements, donations and volunteer sign-ups rose doubled, directly attributed to improved search visibility and user journeys.

This case study demonstrates how a tailored, ethical SEO and link building strategy can empower a cancer charity to reach more people, drive greater impact, and build a sustainable foundation for future success.

If you’re a non-profit looking to boost your search rankings, website traffic, and supporter engagement, we’re here to help.

See how we used our Curated Links to build a custom link building strategy and help a care home business boost online visibility, traffic, and inquiries across the UK.