Telecoms Firm Achieves 450% Traffic Growth

The telecoms market is fiercely competitive, with major carriers and resellers battling for high-intent keywords like “SIM deals” and “phone deals.” Our client, a growing telecoms provider, offered competitive pricing and excellent customer service but struggled to gain visibility in organic search. Despite a solid website and useful comparison tools, their organic traffic plateaued at around 500 visitors per month. With most potential customers starting their journey on Google, low rankings meant missed opportunities and lost revenue to larger brands.

Recognizing the need for a more authoritative online presence, the company partnered with us to build a sustainable, high-quality backlink profile. The goal was simple: secure page-one rankings for their most valuable keywords and drive a steady stream of qualified leads.

To address the client’s lack of organic visibility in a highly competitive telecoms market, we first identified the need for a more authoritative online presence and a stronger backlink profile. Working closely with the client and their dedicated account manager, we mapped out a clear path to boost rankings for their most valuable keywords and drive qualified leads.

Taking into account their monthly budget of $2,000 and the unique demands of the telecoms sector, we then designed a bespoke link building campaign that emphasized quality, relevance, and authority. Our approach included:

Curated Links: These contextual backlinks were placed within relevant, high-authority content to boost trust and topical relevance.

• Curated Links Package 2 ($1,125)
  • 5x RD20-100 links
  • 4x RD100-250 links
  • 4x RD250-500 links
  • 2x RD500+ links
• 2x RD500+ Curated Links ($250)

Guest Posts: These posts were published on reputable industry blogs, driving both referral traffic and SEO value.

• x3 DA30+ Guest Posts ($360)

Visual Links: These image-based links helped diversify the backlink profile and attracted additional referral traffic.

• 4x RD250-500 links ($190)

Combining all three link types created a well-rounded, resilient backlink profile. Curated links strengthened the site’s authority and trust within relevant content, guest posts expanded reach and drove targeted referral traffic from industry audiences, and visual links diversified the link portfolio, making it more natural and robust in the eyes of search engines. This multi-faceted approach ensured the client benefited from both improved rankings and increased brand visibility, while minimizing risk and maximizing long-term SEO growth.

Our campaign was built on a foundation of close collaboration and ongoing optimization, guided by a dedicated account manager who acted as the client’s main point of contact throughout the process. The account manager ensured that the strategy remained aligned with the client’s business goals, provided regular updates, and was always available to answer questions or adjust tactics as needed.

Key elements of the strategy included:

• “Easy Win” Keyword Targeting: We identified mid-ranking keywords (positions 5–30) for “SIM deals” and “phone deals.” By concentrating link placements and anchor text on these terms, we quickly moved many to the first page. The account manager worked closely with the client to prioritize keywords based on seasonality, product launches, and shifting market trends.
• Anchor Text Diversification: To avoid over-optimization, we used 80%+ branded and generic anchors, with targeted keyword-rich anchors reserved for the most authoritative placements. Each link’s surrounding content was crafted to be highly relevant to telecoms, ensuring natural topical association. The account manager regularly reviewed anchor text distribution and made recommendations to keep the profile natural and effective.
• Continuous Optimization: Monthly reviews tracked keyword movements, traffic, and backlink growth. The account manager led these review sessions, presenting clear reports and actionable insights. Based on performance data, we adapted link targets, diversified referring domains, and adjusted anchor strategies in real time.
• Competitor Monitoring: The account manager provided ongoing competitor analysis, flagging new backlink opportunities and emerging threats. This proactive approach allowed us to stay ahead of the competition and quickly capitalize on new trends.

By working hand-in-hand with an experienced account manager, the client benefited from a tailored, responsive strategy that evolved with their needs and the market landscape.

After 12 months of focused link building, the telecoms company experienced a dramatic transformation in their online presence.

Organic traffic grew from 600 to over 3,100 monthly visitors (a 450% increase). This meant the website was finally getting visited my more potential clients. 

Page-one keyword rankings for their targets search terms, such as “SIM deals” and “pay monthly phone deals”, increased by 220%. Several high-value terms reached the top 3 positions, putting the client in direct competition with national brands.

The client’s investment in quality links paid off, enabling them to compete directly with some of the biggest names in the sector for the most lucrative keywords.

Encouraged by these results, the company now plans to increase its link building budget to $4,000 per month to further expand its market share and strengthen its position as a recognized market leader.

This case study demonstrates how a strategic, quality-first approach to link building can transform a telecoms provider’s online presence. By focusing on authoritative placements, relevant content, and ongoing optimization, we helped this client rise from obscurity to dominate their target keywords—and fill their pipeline with new customers.

If you’re in the telecoms industry and want to boost your search rankings, traffic, and signups, we’re here to help with proven, industry-specific link building strategies.

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