Waste Disposal Company Achieves 1,750% Traffic Growth

The waste management sector is fiercely competitive, especially in local markets where multiple providers vie for high-value keywords like waste disposal, local skip hire, and temporary waste management. Our client, a reputable waste removal company, had a modern website and informative content, but organic traffic plateaued at just 420 visitors per month. This limited their brand exposure and left them missing out on leads from customers searching for waste solutions online.

Recognizing the need to close the gap with better-ranked competitors, the company partnered with us to design a link building strategy that would not only boost rankings, but also drive high-intent local traffic and, ultimately, new business.

We began with a thorough assessment of the client’s SEO landscape, including a comprehensive audit of their backlink profile and a deep dive into competitor strategies. Our research revealed that top performers in the waste removal industry were consistently leveraging a blend of high-authority backlinks and industry-specific guest posts, an approach our client had yet to fully utilize.

With a monthly budget of $5,500, we set out to build a robust link building campaign that would deliver both immediate improvements and long-term growth.

Curated Links: These links, sourced from a range of authority levels, provided a strong, natural-looking backlink profile and ensured consistent authority growth. 

• Curated Links Package 5 ($3,900):
  • 10x RD20-100 links
  • 16x RD100-250 links
  • 12x RD250-500 links
  • 11x RD500+ links

Guest Posts: These placements on high-authority sites in the environmental and logistics sectors established topical relevance and positioned the company as an industry thought leader.

• 2x DA40+ Guest Posts ($360)
• 2x DA50+ Guest Posts ($520)

Visual Links: These image-based links from local directories, recycling blogs, and municipal resources reinforced the company’s local presence and boosted rankings for geo-targeted keywords like “local skip hire” and “waste management.”

• 5x RD250-500 Image links ($600)
• 5x RD500+ Image links ($1,000)

This mix was chosen to create a well-rounded and effective backlink profile tailored to the unique needs of the waste disposal industry. Each link placement was secured through manual outreach, carefully reviewed by the account manager, and customized to maximize both relevance and trust.

Our first step was a comprehensive competitor gap analysis. We mapped the backlink and anchor text profiles of top-ranking waste disposal companies in the region, which allowed us to identify underutilized local and industry-specific sites that presented valuable opportunities for targeted outreach. By understanding where competitors were gaining their strongest links, we could strategically close the gap and even surpass them in key areas.

Anchor text optimization was another crucial element of our strategy. We maintained a healthy balance by using approximately 75% branded anchors, such as the company name, 15% generic anchors like “learn more,” and 10% keyword-rich anchors such as “waste disposal services.” This careful distribution helped us avoid over-optimization penalties while simultaneously strengthening both brand authority and keyword relevance in the eyes of search engines.

Local and visual link building played a pivotal role in boosting the company’s visibility for geo-targeted searches. We secured image-based links from local business directories, recycling centers, and community event pages, which are essential for improving local SEO and achieving strong “map pack” rankings. Additionally, we created and distributed infographics on recycling best practices and waste management tips, which earned shares and backlinks from local news outlets and authoritative environmental blogs.

Throughout the campaign, ongoing optimization was overseen by the dedicated account manager. By closely tracking monthly changes in keyword positions and organic traffic, we were able to adjust our outreach targets and anchor text distribution as needed. This proactive approach ensured that the campaign maintained its growth momentum and continued delivering measurable results.

After just nine months, the waste disposal company’s organic traffic skyrocketed from 420 to over 7,800 monthly visitors, representing a staggering 1,750% increase. 

The company achieved first-page rankings for its most important keywords, including “waste disposal,” “local skip hire,” and “temporary waste management.” As a result, inquiries from local customers surged, and many of these new leads converted into bookings for both residential and commercial waste removal services.

The company’s page-one keyword rankings grew by 480%, and its domain authority improved significantly, making it easier to rank for new services and locations in the future. Revenue generated from organic leads increased by 38% compared to the previous period. Impressed by the rapid and sustainable results, the company expanded its monthly budget from $5,000 to $12,000, scaling up to include all available link building product lines.

This case demonstrates how a customized, industry-specific link building strategy can transform a waste disposal company’s digital presence. With ongoing management and data-driven adjustments, the company not only closed the gap with competitors, but established itself as a local market leader in waste management search results.

If you’re a waste disposal company looking to boost your search rankings, increase website traffic, and generate more qualified leads, our tailored link building strategies can help you achieve measurable growth.

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